Blue Cross and Blue Shield of Florida Expands Agreements With Subimo to Enhance Consumer-Information Capabilities (HispanicBusiness.com)

JACKSONVILLE, Fla. and CHICAGO, Jan. 31 /PRNewswire/ — Blue Cross and Blue Shield of Florida (BCBSF), the state’s largest health insurer serving more than 8 million customers, has expanded its contract with Subimo, LLC, a leader in providing health care decision-support tools for consumers to include the launch of Subimo web-based decision-support Healthcare Advisor(TM) and Physician Selection