Tonik from Blue Cross of CA

New plan ‘Tonik’ from Blue Cross of California setting records! More applications per day than for any other plan in Blue Cross history (for individual health insurance plans) Blue Cross of California reports hundreds of applications per day, and the popularity seems to be increasing.

See the new Tonik plan here…

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The new plan includes Medical, Dental and Vision, in three deductibles. Either 5000, 2500 or 1500. Rates and information are at our partner sites.

Many young people are selecting this new plan, which is no surprise because it is part of the Wellpoint effort to attract the uninsured, what they call the “young immortals” who feel too healthy to worry about health insurance coverage.

The marketing materials are trendy and upbeat, people are enrolling at a record pace, so the marketing seems to be working well for this new plan. Watch for other plans to imitate this one.